Menu Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Menu Analysis - Research Paper Example In essence, the prices are placed some point in the midst of a description, which does not appeal to the client. The menu design should be able to capture the client’s eyes and mind to enable quick but correct decision-making. A well-designed menu such as a letter fold format helps the customer to follow, the description as given by the hotel aide. As per the price menu under consideration, the hotel check indicates that, the hotel lies in the class of tourist, the lowest class in the hotel rating. The pricing and the foods offered indicate the class of the hotel must be low. For instance, the cost of the garden griller, which is $8.75, is relatively low compared to one or two stars hotels. The first flaw in this menu is the lack of the name of the hotel. The name of the hotel is a critical component on the menu. It adds confidence to the clients. The other flaw explicit in this menu is the use of plastic cover. This is really disorienting to the clients who judge the quality of the foods and beverage from the appearance and quality of the menu. A good menu should have a canvas or hard cover. This makes it appealing to the clients. In the case of pricing, the foods and beverages should be priced accordingly to ensure that appropriate profit margins are achieved. The dollar sign used should be avoided. Overpricing or under pricing should be avoided by first assessing the industrial average prices per a certain type of food or beverage. In addition, the anticipated profit margin should be calculated relative to the buying price of the material and the labour used. This will ensure that the hotel does not run on losses and at the same time, it does not loose customers due to exorbitant prices. This implies that, despite the menu being an internal instrument of a hotel, it should be well compared with the rest within the same industry. In essence, pricing methods such as those based on competition, factor